07-06-2022 ICGC RPT 02 - Laserfiche WebLink

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Redistricting Report • Page 2 The Education Phase will begin in August 2022 and continue throughout all stages with the purpose to familiarize the public with the redistricting process and encourage resident testimony. The messaging in this phase will focus on three main topics: • Basics for Redistricting • Initial identification of Neighborhoods and Communities of Interest (COI) • Inform the public about the Redistricting Process The Motivation Phase will occur between September and October 2022, continuing to familiarize the public with the redistricting process, preparing the public to use the online mapping tool and other forms of map submission, and informing the public on what we learned from the early outreach phase. In addition, this phase includes the workshops occurring in every Ward. The messaging in this phase will focus on three main topics: • Fill -in -Gaps of knowledge of Neighborhoods and Communities of Interest • Basics of Redistricting • Inform the Public about the Redistricting Process • Training the Public on Map Submission Lastly, the Activation Phase will start in November 2022 with the call to action for stakeholders to send map submissions. The messaging in this phase will strategically reintroduce messages from the previous phases for targeted audiences and encourage public feedback on draft maps. • Encourage the public to submit draft maps • Encourage public attendance to map hearings to provide feedback Outreach: The role of staff will be to partner with Community -Based Organizations, Neighborhood Groups, and Faith -Based Organizations to effectively disseminate information and receive feedback regarding the redistricting project and determine places that have been underrepresented or areas that have been hard to reach. The City's redistricting team will leverage current resources and services to promote redistricting messages across the city. The overall outreach will consist of digital and traditional platforms such as: 1. Bill inserts 2. Digital billboards 3. Training Videos 4. Translated material in Spanish 5. All workshops, meetings and public hearings will be translated into Spanish and American Sign Language 6. City Newsletters 7. Public Service Announcements 8. Postcards 9. Newspaper Articles and Advertisements Engagement Budget: The projected Engagement budget is $46,000. This amount has been split into three components: Outreach, Translations, and Meeting cost. The outreach consists of advertisements, promotional