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Section 2. Every person, firm or corporation conductin~ the business of a bill-poster, or who posts, puts up or displays signs, bills, po~ters, pictures, lithographs, maps, plats or other devices or advertisements of any kind that may be la~v- fully displayed or advertised, must procure a city license for the same, which license shall be Twenty Dollars (.$20.00) for each year or fraction thereof, and for the year running from the first day of July to the 30th day of June. Section 3. Notwithstanding Section 1, any per,on, firm or corporatiou having a bill-poster's license, may establish on permanent buildings, provided pe~mission o~ o~ner is obtained, or upon billboards, ~ut not ou other property, definite places where may be hung dodgers or bills of a reasonable size, such as those calling atte:~tion to excursions, aud bills and posters of a similar nature. Section 4. It shall be unlawful for any person, firm or corporation to throw, hand out or distribute upon any public street, alley or place within the City of Riverside, including public parks and public school grounds, any bill, dodger, poster, or any advertising literature of any kind, or any advertisement of any patent medicine or other medicine or nostrum or drug or device as samples used for advertisement. Section 5. It shall be unla~vful for any person, firm or corporation to erect, construct or maintain or cause or permit to be erected, constructed or maintained within the City of Riverside, any billboard or advertising signboard, or other similar structure to be used for advertising purposes, o£ a greater height than ten feet, the sane to commence at and be measured from a point two feet above the natural surface of the ground upon which such billboard or advertising signboard or other cimilar structure to be used for advertising purposes is erected, constructed or ~atntained, and all such shall be substantially built and strongly braced and kept in first class repair. (2)