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To: Connie Librenjak, KRCB <br />Chamber of Commerce <br />City Officials <br />Re: Adopt — A —Street Program <br />RECEIVED <br />SEP 15 202? <br />City ot Riverside <br />City Clerk's Office <br />September 14, 2022 <br />The City of Riverside has a time-honored tradition of not allowing advertising <br />signs on Victoria Avenue. <br />This past year KRCB has sold five sets of signs at $500/set. All signs advertise <br />KRCB and each sponsor. The signs are large and diminish Victoria's historic <br />beauty. They are installed at: <br />• The Victoria Bridge -- Sarah Ayala <br />• Central Ave. & Jane St. -- Sigma Delta Alpha <br />• Central & Arlington Ave. -- UCR, BBB's <br />• Myers & Harrison St. — Riverside Vineyard <br />• McAllister St. — Rioside <br />We, the Board Members of Victoria Avenue Forever, urge that these signs be <br />removed and this program be terminated on Victoria Avenue. <br />