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W A I E R E N E R G Y I. l F F <br />RIVERSIDE PUBLIC UTILITIES <br />J W& <br />Board Memorandum <br />P U B L I C U T I L I T I E S <br />BOARD OF PUBLIC UTILITIES DATE: DECEMBER 12, 2016 <br />ITEM NO: 7 <br />SUBJECT: FISCAL YEAR 2016 -17 TREE POWER PROGRAM IN THE AMOUNT OF $750,000 <br />ISSUE: <br />Approve the issuance of purchase orders to qualified vendors to implement the Fiscal Year 2016 -17 Tree <br />Power Program Free Shade Tree Coupon Campaign in an amount not to exceed $650,000 and approve <br />$100,000 for the Tree Power Rebate Program. <br />RECOMMENDATIONS: <br />That the Board of Public Utilities recommend that the City Council: <br />Authorize the City Manager or his designee, to issue purchase orders to Parkview Nursery, 4377 <br />Chicago Avenue; Parkview Nursery, 3841 Jackson Street; Louie's Nursery, 18550 Van Buren <br />Boulevard and Moon Valley Nurseries, 9501 Lincoln Avenue and make changes to the purchase <br />order amounts based on the variable product demand of each nursery in a collective amount not <br />to exceed $650,000 for the Tree Power Program's Free Shade Tree Coupon Campaign; and <br />2. Authorize the City Manager or his designee, to credit customer accounts for trees purchased <br />under the Tree Power Rebate Program in a collective amount not to exceed $100,000. <br />BACKGROUND: <br />The Riverside Public Utilities (RPU), Tree Power Program, has been successfully operating for over 15 <br />years. The Tree Power Program is an energy efficiency program which provides rebate incentives to RPU <br />electric customers who plant shade trees in locations adjacent to their homes or businesses to help <br />conserve energy and save on summer cooling costs. The program is administered using a dual marketing <br />approach which gives RPU customers the opportunity to receive a maximum of six trees annually (one <br />from the coupon and up to five from the rebate). <br />Tree Power Program's Free Shade Tree Coupon <br />This campaign was launched in 2001 and runs annually from March 1 to June 30. Each year, a <br />coupon is printed on the back of the March utility bill that customers take to a participating nursery <br />to redeem for one free shade tree valued up to $25. The back of the bill strategy was created to <br />ensure that a free tree coupon would reach all RPU electric customers as well as raise awareness <br />for the regular Tree Power Rebate Program. The participating nurseries are: <br />1. Parkview Nursery, 4377 Chicago Avenue; <br />2. Parkview Nursery, 3841 Jackson Street; <br />3. Louie's Nursery, 18550 Van Buren Boulevard; and <br />4. Moon Valley Nurseries, 9501 Lincoln Avenue <br />