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Customer Engagement Programs <br />1. Efficiency programs relied <br />on financial incentives <br />(i.e. rebates) <br />2. Non - financial influences <br />3. Insights and engagement <br />strategies motivate <br />customers by comparing <br />them with their <br />neighbors <br />4. Reinforces energy and <br />water efficiency <br />a L&K 3="W 00"WIM; �­.Vew�0*� <br />Program Benefits <br />1. Enhance interaction between <br />sm—, Purchn!.c $man Purchase <br />Oulck FIX <br />❑wa ...c.w.mv. �.�. pwrr.w ww.. <br />0n.a...WWP-0-0— <br />Utattyco <br />rs..M.banssn.g <br />a1�saWd <br />�ceu.e <br />..s� .s <br />wsn.+ ekh wu k..,. nn.v�eoasr <br />,vm. wor •r+�.�auv <br />-.,,Lk r4 WFkh <br />Cn��+re rn, ni <br />AYYi lswq_N h ^e•� <br />ho pc{it nnnm x.15 <br />..a.4• �a 1,_�. <br />A.N —W.Mlb" 1MW. e� NSW m Rr <br />pa yp� rdl.Aw.ti,� d py <br />tri,ls inxii�ad qMY�, oq.bdwr��xd [mod <br />•��0M6p ker�a..rW <br />1�i P� N.4�WN ra'. is Rldkn.lo py <br />TI <br />^X <br />h— <br />bbw c.Nx u.vo an horw hor,6 <br />w tnw W lm <br />r�'nn biaa�af lrx�er x�e.&. <br />.M wamrr er nl. r4m�wUdO ryu�Rn <br />a.ot"e wro325p'v �• <br />segmentation <br />cw�4w ..:1+dw� .n.e. <br />tl,a,�,.,�, Pmts Aaras.. � mo, <br />F- d— Ws.L—rr <br />Pao.an. relya L.an nv,.1 <br />mft�bw­ <br />anww.eeoxuv <br />"WuPro ��UPro <br />SRWUP.o <br />$1OKR."R $200" <br />$400' <br />Program Benefits <br />1. Enhance interaction between <br />utility and its customers <br />Utattyco <br />2. Educate customers on <br />W` <br />'W_ <br />am.r rm.Hb... ee.w he N+ <br />efficient use <br />Cn��+re rn, ni <br />®PilF� <br />3. Target specific customers <br />with applicable programs <br />through customer <br />segmentation <br />$91 $TS <br />— <br />4. Promote existing rebate <br />= _. <br />programs <br />— <br />Source: Oracle /opmer 2016 <br />fa}[■ I aaGaa. 1 a.l. <br />2 <br />