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W A T `c" r .. .. <br /> RIVERSIDE PUBLIC UTILITIES <br /> Board Memorandum <br /> PUBLIC UTILITIES <br /> BOARD OF PUBLIC UTILITIES DATE: August 3, 2012 <br /> ITEM NO: 7 <br /> SUBJECT: RIVERSIDE PUBLIC UTILITIES SPONSORSHIP OF ANNUAL FESTIVAL OF LIGHTS <br /> ISSUE: <br /> That the Board of Public Utilities consider approval of sponsorship for lighting and programming of the <br /> Festival of Lights over the next three fiscal years. <br /> RECOMMENDATIONS: <br /> That the Board of Public Utilities approve and recommend that the City Council: <br /> 1. Approve sponsorship of the Festival of Lights for a three-year term from 2012-2015 at$100,000 per <br /> year to fund energy efficient holiday light fixtures and programming for Festival of Lights and an <br /> additional $15,000 to support fireworks at the Mission Inn lighting ceremony through Greater <br /> Riverside Chambers of Commerce each year; and <br /> 2. Authorize the City Manager, or his designee, to execute any appropriate necessary documents. <br /> BACKGROUND: <br /> Riverside Public Utilities (RPU) recognizes the Festival of Lights as the City of Riverside's signature event <br /> that promotes tourism and economic development in the Southern California Region and beyond. <br /> Celebrating its 20th year,this event has enormous potential to boost the local economy, as well as promoting <br /> the Green Riverside and RPU brands beyond the city limits. It is fitting for RPU to assist with enhancing the <br /> event and showcase the City by providing enhanced energy efficient lighting demonstrations, as well as arts <br /> programming in line with economic development goals. <br /> Additional lighting on the Main Street block focusing on City Hall and proposed arts programs and special <br /> events along the block between 9th Street and University Avenue will serve to complete the event footprint <br /> from the Mission Inn to City Hall. In addition, the day after Thanksgiving each year, the Greater Riverside <br /> Chambers of Commerce (GRCC) provides support and enhancements to the Mission Inn's switch-on <br /> ceremony. RPU plans to continue its 13th year of financial support to the GRCC for fireworks and lighting <br /> enhancements along main corridors from the freeway. <br /> FISCAL IMPACT: <br /> The total annual cost is $115,000 for a three-year period. Sufficient funds are available in the Marketing <br /> Services Division's Community Support and Related Costs Account No. 6020000-456022. <br /> Prepared by: Michael J. Bacich, Public Utilities Assistant General Manager/Customer Relations <br /> Approved by: David H. Wright, Public Utilities General Manager <br /> Approved by: Belinda J. Graham, Assistant City Manager <br /> Approved as to form: Gregory P. Priamos, City Attorney <br />