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<br />ARGUMENT AGAINST MEASURE “L” REBUTTAL TO ARGUMENT AGAINST MEASURE “L” <br />Dear Riversider,The Measure L opposition cant get its facts straight. If you <br />them to give you accurate information, how can you trust them to <br />A Las Vegas developer spent over $600,000 to put Measure L on <br />out for Riversides interests? <br />ballot. Paid petition circulators claimed Measure L saves Rive <br />La Sierra Hills for public open space.Measure L is supported by a large, diverse group of local resi <br />conservationists, environmentalists, and community and business <br />The developer dangles the Hills like bait to reel voters in. The <br />leaders who know this measure is good for Riverside. Here are th <br />scenic value is already preserved by law and they are too steep <br />facts on Measure L: <br />general public recreation. <br />Fact: Current zoning allows for homes to be built throughout La <br />The truth is Measure L permits a massive development of 1,950 <br />Hills. This is a matter of law, not an opinion. Riverside needs <br />houses on Rancho La Sierra lands instead of the 162 voters appro <br />L because La Sierra Hills deserves to be protected as public o <br />by initiatives R and C. Rancho lands are next to Norco and t <br />space for all Riversiders to enjoy. <br />Ana Rivers Hidden Valley Wildlife Refuge. The Norco City Counci <br />voted unanimously to oppose Measure L.Fact: Measure L doesnt permit a single home to be built. Rath <br />sets minimum requirements for future projects that will guide gr <br />The developer  with only an option to buy  wants you to pass M <br />in the La Sierra area. These requirements include providing land <br />L so he is guaranteed huge profits before purchasing the prope <br />school and public safety facilities, multi-purpose trails, senio <br />scheme is to grab over 10 times the density allowed on the Ranch <br />and parks. Riverside needs Measure L because current laws do n <br />dump the hard-to-develop Hills. <br />require these public amenities. <br />This housing project generates nearly 20,000 daily car trips, wo <br />Fact: Measure L restricts future development, while the law al <br />severe traffic congestion on main roads, the 91 and 15 freeways. <br />requires any future development to offset environmental impacts <br />permanent jobs are created, forcing more commuting. <br />with mitigation measures such as road improvements and water <br />conservation. <br />Overdevelopment depletes Riversides limited water supply. This <br />all City utility ratepayers. Residents are already being asked t <br />Fact: The City Attorneys analysis is absolutely clear  Measure <br />water use 15 percent. <br />only affects specific lands in the La Sierra area neighboring th <br />of Norco. It doesnt affect any other areas of Riverside, meanin <br />Measure L repeals longstanding protections of La Sierra lands <br />Greenbelt and Victoria Avenue will remain untouched. <br />sets a dangerous precedent citywide. Developers and land specula <br />get the green light to try to build high density housing and apa <br />Stand with Riverside. Save the Hills. Vote Yes on Measure L! <br />Riversides Greenbelt, Victoria Avenue, orange groves, hillsides <br />arroyos are threatened. These irreplaceable assets increase prop <br />values and preserve our quality of life.By: Dr. Katherine Ann Wright, Former Superintendent, Alvord Unified <br />School District <br />Dont let an out-of-state developer damage the Riverside we know <br />love. Tim Strack, President, Riverside City Firefighters Association <br /> Frank Corral, President of Riverside City Chaper SEIU Local <br />We are proud of Riverside. Vote No on Measure L. <br />#721 <br />Visit www.protectriverside.com or call (951) 780-4749 for more i <br /> Rose Mayes, Executive Director of the Fair Housing Council of <br />Riverside County <br />By: Laura Pearson Densmore, Retired Ward 7 Councilmember, <br />Riverside Native Ron Redfern, Chairman of the Board, Greater Riverside <br />Chambers of Commerce <br /> Dr. Sharon B. Mateja <br /> Morris F. Mendoza, Casa Blanca Native <br /> Teresa R. (Terry) Frizzel, Former Mayor City of Riverside <br /> Bob Buster, Former Councilmember Ward 4, Riverside Native <br />