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Third, Riverside is a smart city. We have had the distinction for the past three years of being chosen a Smart <br />Community, marking us as one of the world's top 21 tech savvy cities. Breaking news: just yesterday <br />Riverside was named to the Top Seven Intelligent Communities of the Year. Riverside is among only three U.S. <br />cities identified as global leaders in innovation and municipal technologies. Kudos to Chief Information <br />Officer, Steve Reneker. <br />Fourth, Riverside is a leading green city. Selected as the State's First Emerald City, an ambitious Green Action <br />Plan was developed jointly with the California Department of Conservation. The Department Director said, <br />"The goals for Riverside are as high as any in the State." And we are on target to meet its goals, going green to <br />save green. <br />Many green things are happening. The City's goal for the past decade was the planting of 100,000 trees; our <br />count now is over 125,000. Kudos are in order to Ramon Alvarez for becoming the North America Distributor <br />for ZAP, Advanced Technologies Vehicles and for the Spiel's, Tom and Candy, for building the greenest <br />McDonalds west of the Mississippi. <br />Fifth, Riverside is a city of arts. This was the year of the Fox, and its first year of performances. Also this year, <br />we began branding Riverside as the City of Arts & Innovation. You have seen the iconic images; they have <br />appeared in many publications and on many web sites. <br />Sixth, Riverside is a safe city. 2010 was the year when an outstanding new Police Chief was appointed, Sergio <br />Diaz, and when Chief Diaz appointed an outstanding senior management team. <br />Seventh, Riverside has a Downtown that is alive and well. Three major buildings are under constriction: Hyatt <br />Place, Fox Entertainment Plaza, and Citrus Tower. The Festival of Lights was again a major success as a <br />celebration of place and the holiday season. Perhaps most importantly, Riverside passed Measure V to increase <br />our Transient Occupancy Tax. It passed 66% to 34% at a time when many cities were voting against any tax <br />increases. As a result of Measure V, a major expansion of the Convention Center will begin in 2011. <br />Eighth, Riverside is a primary retail center in Southern California. Good news - -for the first time since 2007, <br />sales taxes are up. Excepting Los Angeles and San Diego, Riverside trails only Anaheim, and sometimes <br />Ontario, in sales tax revenues. <br />Ninth, Riverside is the employment center of Riverside County. These jobs are increasingly white collar, <br />located in office buildings across the City. Riverside has more office space than any city in inland Southern <br />California. <br />Each month, Council members highlight an economic success story in their wards. These individual stories are <br />impressive; and they illustrate a diverse and vibrant economy in Riverside. <br />To improve international trade and investment, the City signed a MOU to work together with the County. We <br />look forward to expanded international commerce in 2011. <br />And tenth, Riverside looks good. It is the verdict I hear from residents and visitors. Unlike a nation, state, or <br />county, you can eyeball a city. It is a powerfi l measure, personal and comparative, of how a city is doing. <br />3 <br />