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M° City Council Memorandum <br /> City �1"Arts&Innovation <br /> TO: HONORABLE MAYOR AND CITY COUNCIL DATE: JUNE 26, 2012 <br /> FROM: PARKS, RECREATION AND COMMUNITY ITEM NO: 30 <br /> SERVICES DEPARTMENT <br /> WARDS: ALL <br /> SUBJECT: DECLARATION OF JULY AS "PARKS MAKE LIFE BETTER" MONTH <br /> ISSUE: <br /> The issue for City Council consideration is approval to support the California Park and Recreation <br /> Society (CPRS) and the Parks, Recreation and Community Services Department (PRSCD) by <br /> declaring July as "Parks Make Life Better" month. <br /> RECOMMENDATIONS: <br /> That the City Council: <br /> 1. Adopt attached Resolution supporting the California Park and Recreation Society "Parks <br /> Make Life Better" Campaign; and <br /> 2. Declare July as "Parks Make Life Better" Month, and in so doing, urge all its citizens to use <br /> and enjoy its parks, trails open space, facilities and recreation opportunities. <br /> BACKGROUND: <br /> The CPRS created a statewide branding campaign to be used by local park and recreation <br /> agencies. The goal of the CPRS's "Parks Make Life Better" branding campaign is to raise <br /> awareness of the benefits of parks and recreation throughout California and to raise the status of <br /> parks and recreation as an essential community service. When all 525 park and recreation <br /> agencies in California unite under one banner and communicate clearly and concisely the key <br /> messages of the "Parks Make Life Better" branding campaign, CPRS will reach the brand <br /> objectives of building loyalty for parks and recreation services, heightening the profession's <br /> bargaining power and independence, stimulating growth, attracting talented people to the <br /> profession, involving the public and gaining greater resources and support. <br /> The PRSCD provides innovative recreational experiences and social enrichment opportunities and <br /> continues to address the changing needs for people of all ages and cultures in a variety of safe <br /> and attractive parks, landscapes and facilities. The City of Riverside proudly maintains over 60 <br /> parks with 13 community centers and six pools. The facilities offer an assortment of amenities for <br /> all ages and interests; from sports to crafts to language skills and dancing, Riverside strongly <br /> believes "Parks Make Life Better". <br /> 30-1 <br />