03-27-2012 CC RPT 14
City Council/Agency Reports
03-27-2012 CC RPT 14
8/24/2018 8:47:48 AM
3/22/2012 12:55:17 PM
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City Council Reports
03-27-2012 CC AGENDA
\City Council Agendas\2010-2019\2012
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V <br />CITY OF <br />R 1VEKSIDE <br />City Council Memorandum <br />City- 4. I its & Innovation <br />TO: HONORABLE MAYOR AND CITY COUNCIL DATE: March 27, 2012 <br />FROM: RONALD O. LOVERIDGE, MAYOR ITEM NO: 14 <br />WARDS: ALL <br />SUBJECT: ESTABLISHING A "Live Riverside" PROMOTIONAL CAMPAIGN <br />ISSUE: <br />The issue for City Council is whether to promote, attract and retain individuals and families to <br />live in Riverside via a "Live Riverside" promotional campaign. <br />RECOMMENDATION <br />That the City Council direct the City Manager to prepare a "LiveRiverside" promotional report for <br />return to the City Council within 90 days. <br />BACKGROUND <br />One of the most important personal choices for a family to make is where to live. Choosing a <br />location is about investing in a city and as I stated in this year's State of the City Address, "It is <br />important to encourage middle class families to live and educate their children in Riverside." <br />Like we did to encourage people to patronize our local retail shops and restaurants through the <br />"Shop Riverside" campaign, we should develop a "Live Rive rside" campaign. The campaign <br />would showcase the many recreational activities, cultural, high tech, extracurricular educational <br />offerings, and lifestyle conveniences as well as economic opportunities our City has to offer to <br />ensure people increasingly make Riverside their choice for residency. <br />FISCAL IMPACT <br />There is no fiscal impact as a result of this report. <br />Prepared by: <br />Ronald O. Loveridge, ayor <br />Approved as to form: <br />Gregory P. Priamos, City Attorney <br />iV <br />
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